Jaci holds us to higher standards. She can tell when we're not working to our fullest potential and comfortably pushes us out of that comfort zone. Even when I was working through knee issues, she was patient and provided modifications to make sure I kept improving while still working hard.
Online HYROX & strength coaching for women 35+Your next levelis waiting.
30 women. One standard. A performance-built circle of women in your age group — or private coaching with Jaci. Your call.
The plan didn't change. Your body did.
You're doing everything you used to do — and it's not working the way it used to. The weight settles differently. Sleep is lighter, recovery is slower, the stress sits heavier. Somewhere after 35, often right as perimenopause starts, the old rules quietly stopped applying, and no app, challenge, or cookie-cutter plan ever accounted for that.
Because almost none of them were written for a woman's body navigating hormonal shifts, a full career, a family, and real life all at once. So you push harder, get less back, and start wondering if this is just how it is now. It isn't — you've just never trained with someone who gets it.
You don't need to grind harder. You need programming written for your physiology and your season of life, a coach who's living the same demands, and a team of women who get it. That's why ATHENA exists — and why it's capped at 30.
Built for women. Coached by one who lives it.
You weren't added. You were selected.
I built ATHENA because high-performing women deserve a program written for how their bodies actually train, recover, and change — by a woman living the same demands of family, career, and competition. Every athlete here came through the same door: an application, a conversation, and an invitation.
Qualified for the HYROX World Championships 3 years running (2024, 2025, 2026), with 7 World Championship races completed across Women's Pro, Mixed Doubles and Women's Pro Doubles, including 3 in Stockholm 2026.
“Almost none of the plans out there were written for a woman's body navigating hormonal shifts, a full career, a family, and real life all at once. ATHENA is what I wish someone had handed me.”
We train around real life
Family, career, a body that changes — the plan bends around your real week.
Written for her physiology
Programming built around women's hormonal shifts, recovery, and adaptation.
Stronger together
A small, hand-selected circle — accountability and shared race day experience.
Train in the Circle. Or train one-on-one. Your call.
Every applicant is matched to the right room on the call with Jaci — not a checkout page. New to Hyrox or three races deep, the path is chosen to fit where you are.
ATHENA Circle
A real team of women 35+, coached together, accountable to each other. Weekly programming, live circle calls, and race day camaraderie.
- Weekly group programming, exclusive to the circle
- One personal modification each week
- Live weekly Zoom calls with Jaci & the circle
- Shared race-day experiences & accountability
ATHENA 1:1
Fully private coaching with Jaci — your race calendar, your schedule, your body. For athletes who want the standard without the group format.
- Custom program, built around your race goals
- Direct coaching access & check-ins with Jaci
- Personal race analysis & station video review
- Fully private — your calendar, your pace
On the podium, across divisions.
FTX Hybrid Athletics — team record, all coached athletes

1st Place

Chicago · Finish

Washington D.C.

Stockholm
Gym figures reflect FTX-coached athletes at time of qualification, gym-wide. Jaci's personal record is shown above.
THE ATHENA PR GUARANTEE
If you don't hit a personal record, we keep working with you — through your next race — at no charge. Applies after 90 days on program with documented, verified compliance.
Not marketing copy. Her own words.
Jaci has taken a personal interest in helping me reach my fitness goals, and I'm in the best shape of my life because of her. I was new to strength training when I started — she took the time to explain the why behind every exercise and always focused on correct form, while pushing me through my comfort zone to get results.
There's no checkout button on this page. On purpose.
Apply
Training history, goals, and why. ~5 minutes.
Review
Jaci reads every application herself. No filters.
The Call
Goals, fit & standards — Circle or 1:1, decided together.
Decision
If it's a fit and a spot is open, you're invited in.
Get Started
Assessment, first block, first circle call.
Do I need to have raced Hyrox before?
No. Both new and experienced racers apply — the call places you correctly.
Do I need to live in Fort Worth?
No. Coaching and the circle run remotely, worldwide.
Circle or 1:1 — who decides?
You tell us your preference; Jaci confirms fit on your call.
What does membership cost?
Pricing for each path is discussed on your call before you decide.
Is ATHENA for women in perimenopause or menopause?
Yes. Programming is written around hormonal shifts, recovery and stress, by a coach living the same changes.
I'm over 40 and new to this. Is that okay?
Yes. ATHENA is built for women 35+, and many start with no racing background. Your call with Jaci sets the right starting point.
“We say no to protect the room. The attention, the programming, and the circle only work at 30 — and only with women who bring the work.”
